Analysis of the Influence of Business Communications and Trust on Consume Buying Decisions in Bukalapak E-Commerce (Study the Case of Stmb Students Multismart Medan)
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Oct 30, 2022
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Abstract
The purpose of the study was to determine the effect of business communication and trust on consumer buying decisions on the Bukalapak e-commerce on STMB MULTISMART Medan students. The research method uses descriptive quantitative. Methods of data collection using a questionnaire that will be measured using a Likert scale. The data analysis technique used is multiple linear regression analysis, partial testing, simultaneous testing and testing the coefficient of determination. The results of this study indicate that partially or simultaneously the variables of business communication and trust have a significant influence on the purchasing decisions of STMB MULTISMART students on the e-commerce website Bukalapak.
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How to Cite
Hidayat, F., & Febriani Valentina. (2022). Analysis of the Influence of Business Communications and Trust on Consume Buying Decisions in Bukalapak E-Commerce (Study the Case of Stmb Students Multismart Medan). Enrichment : Journal of Management, 12(4), 3350-3357. https://doi.org/10.35335/enrichment.v12i4.861
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[3] Rizal, A. (2020). Marketing Management Textbook in the Industrial Society Era 4.0. Yogyakarta: Depublish Publisher.
[4] Sawlani, Dhiraj Kelly. (2021). Online Purchase Decisions: Website Quality, Security and Trust. Surabaya: Scopindo Media Pustaka.
[5] Firmansyah, A. (2018). Consumer Behavior (Attitude and Marketing). Publisher Deepublish Publisher Yogyakarta.
[6] Nurdin, Ismail and Sri Hartati. (2019). Social Research Methodology. Surabaya: Scholar's Friends Media.
[7] Tantawi, Isma. (2019). Academic Indonesian (Research and Writing Strategy). Jakarta: Kencana.
[8] Yuliawati, L., et al. (2019). Quantitative Time First Aid: A Practical Guide to Using JASP Software. Surabaya: Ciputra University.
[9] Marzuki, A, Crystha, A., & Pipit, F. R. (2020). Statistics Practicum. Malang: Media Press Expert.
[10] Priyatno, D. (2018). SPSS Easy Guide to Processing Data for Students & the General. CV Publisher. Andi Offset, Yogyakarta.
[11] Gunawan, Ce. (2020). Proficient in Mastering SPSS (Easy to Process Data With IBM SPSS Statistics 25). Yogyakarta : Depublish Publisher.
[12] Ghodang, Hironymus. (2020). Quantitative Research Methods: Basic Concepts & Applications of Regression and Path Analysis With SPSS. Medan: Group Partner Publisher.
[13] Supriadi, Faith. (2020). Accounting Research Methods. Yogyakarta: Depublish Publisher.
[14] Syawaludin, M. (2017). Sociology of the Resistance.Yogyakarta: Deepublish Publisher.
[15] Jaya, I. M. L. M. (2020). Quantitative and Qualitative Research Methods. Thema Publishing Publisher, Yogyakarta.
[16] Riyanto, S., & Aglis, A. H. (2020). Research Methods Quantitative Research in Management, Engineering, Education and Experiments. Yogyakarta: Depublish Publisher.