This study aims to thoroughly examine the factors that influence investment decisions in the capital market, especially investors who invest in PT. Phillip Sekuritas Indonesia Ambon Branch. Data was collected using a google form-based questionnaire instrument involving 60 investor respondents who actively invest in PT. Phillip Sekuritas Indonesia Ambon Branch. Data is processed and analyzed using the SmartPLS 3.0 software application. The results of this study indicate that (1) the risk perception variable directly has a significant effect on investment decisions in the capital market; (2) the self-efficacy variable has a significant effect on investors' investment decision variables in the capital market. The existence of this research will have implications for the level of knowledge and awareness of the level of investment risk and self-efficacy owned by an investor, so that decisions can be made more effectively, considering that some investment products are high risk. This research offers an empirical model that explains the factors that influence investment decisions in the capital market by using a research model that combines psychological and demographic factors in making investment decisions in the capital market, so this research is important to do in order to add contribution and dedication to the literature review.
Cronje, J. C. (2020). Designing Questions for Research Design and Design Research in e‑Learning. Electronic Journal of E-Learning, 18(1), pp13-24.
Dewi, M. I. B. L., & Wiagustini, N. L. P. (2022). Studi Faktor Yang Memengaruhi Pengambilan Keputusan Investasi Saham Pada Investor Di Kota Denpasar. Buletin Studi Ekonomi, 27(1), 79. https://doi.org/10.24843/bse.2022.v27.i01.p08
Fridana, I. O., & Asandimitra, N. (2020). Analisis Faktor Yang Memengaruhi Keputusan Investasi (Studi Pada Mahasiswi Di Surabaya). Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 396. https://doi.org/10.24912/jmieb.v4i2.8729
Fryer, L. K., & Dinsmore, D. L. (2020). The Promise and Pitfalls of Self-report: Development, research design and analysis issues, and multiple methods. Frontline Learning Research, 8(3), 1–9.
Grieshaber, S. (2020). Equity and research design. In Doing early childhood research (pp. 177–191). Routledge.
Priyono, A. A. (2021). Pengaruh Sikap Keuangan, Pengetahuan Keuangan, Efikasi Diri Keuangan Terhadap Perilaku Manajemen Keuangan Melalui Pengendalian Diri Sebagai Variabel Intervening. 19–32.
Witakusuma, G. E., Kurniawan, P. S., & Sujana, E. (2018). Faktor-Faktor yang Mempengaruhi Perilaku Mahasiswa Dalam Berinvestasi di Pasar Modal (Sebuah Tinjauan Empiris Pada Investor Pemula). E-Journal S1 Ak Universitas Pendidikan Ganesha, 9(1), 87–98. https://ejournal.undiksha.ac.id/index.php/S1ak/article/view/20449