Widiyanti, W., Susilowati, I.H., Rani, R. and Syahrir, S. 2024. Uncovering es teh indonesia’s business model: BMC study and recommendations for growth. Enrichment : Journal of Management. 14, 1 (Apr. 2024), 118-126. DOI:https://doi.org/10.35335/enrichment.v14i1.1867.