Nopriandi, N. and Verinita, V. 2021. The Effect of Brand Image, Product Features, and Social Influence on Buying Interest toward Realme Smartphone Products in Padang City. Enrichment : Journal of Management. 12, 1 (Nov. 2021), 728-735. DOI:https://doi.org/10.35335/enrichment.v12i1.298.