Shella, Aidil Putra and Thomas Sumarsan Goh 2022. The Influence Of Product Attributes And Direct Marketing On Purchase Decisions Of Customers Of PT. Bank Central Asia KCP (Sub-Branch Office) Surabaya Street Medan. Enrichment : Journal of Management. 12, 3 (Aug. 2022), 2256-2264. DOI:https://doi.org/10.35335/enrichment.v12i3.649.