[1]
Agustini Tanjung, Hermiyetti, Usmar and Primaraga Sumantri Indra Wicaksana 2022. Analysis Consumer Purchasing Decisions in the App Tokopedia Through E-Wom, Experiental Marketing and Brand Ambassador. Enrichment : Journal of Management. 12, 5 (Dec. 2022), 3722-3729. DOI:https://doi.org/10.35335/enrichment.v12i5.908.