Kasman, R. R., Gazali, I. A., Amani, A. N., & Sharfina, G. N. (2025). The art of digital influence: leveraging SWOT analysis for VPC-based WOM at Street’s Fank’s. Enrichment : Journal of Management, 15(5), 632-641. https://doi.org/10.35335/enrichment.v15i5.2428