Shella, Aidil Putra, & Thomas Sumarsan Goh. (2022). The Influence Of Product Attributes And Direct Marketing On Purchase Decisions Of Customers Of PT. Bank Central Asia KCP (Sub-Branch Office) Surabaya Street Medan. Enrichment : Journal of Management, 12(3), 2256-2264. https://doi.org/10.35335/enrichment.v12i3.649