Gozali, Novia Felicia, and Pujianto Yugopuspito. “Antecedents of Advertising Value to Brand Awareness and Subscription Intention (Case of Disney+ Hotstar Ads on Youtube Ads)”. Enrichment : Journal of Management 12, no. 1 (August 13, 2021): 228-231. Accessed April 30, 2026. https://enrichment.iocspublisher.org/index.php/enrichment/article/view/196.