Hamida, Firda Luthfiya, and Ayuningtyas Y Hapsari. “Advertising and Celebrity Endorser on Purchase Intention K-Poppers at Tokopedia Online Shopping”. Enrichment : Journal of Management 12, no. 6 (February 28, 2023): 5313-5320. Accessed July 9, 2026. https://enrichment.iocspublisher.org/index.php/enrichment/article/view/998.