Shella, Aidil Putra, Thomas Sumarsan Goh. The Influence Of Product Attributes And Direct Marketing On Purchase Decisions Of Customers Of PT. Bank Central Asia KCP (Sub-Branch Office) Surabaya Street Medan. enrichment [Internet]. 2022Aug.23 [cited 2026Jun.8];12(3):2256-64. Available from: https://enrichment.iocspublisher.org/index.php/enrichment/article/view/649