About Journal

The Enrichment : Journal of Management offers wide-ranging and widespread analysis of all surfaces of management and science. Bimonthly (August, October, December, February, April, June), it delivers an emphasis for universal proficiency in the vital methods, techniques and areas of research; presents an opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science are used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues. (Look at the scope) Accreditation Letter [Enrichment from 2025 its accreditation at SINTA 5 ranking]

Published: 2026-10-31

Brand awareness as a mediator between influencer marketing and purchase decisions on tiktok

Aldi Tri Saputra, Widi Astuti

Page : 183-192

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: https://doi.org/10.35335/enrichment.v16i4.2538

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The influence of artificial intelligence based content on consumer purchase decisions on e-commerce platforms

Rizky Abu Hurairah, Widi Astuti

Page : 175-182

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: https://doi.org/10.35335/enrichment.v16i4.2537

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The effect of user-generated content on purchase intention for skincare products on social media

Herfan Herfan, Widi Astuti

Page : 193-202

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: https://doi.org/10.35335/enrichment.v16i4.2536

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Content marketing and brand awareness as predictors of local streetwear purchase decisions on social media

Hegel Wahyudi, Widi Astuti

Page : 203-212

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: https://doi.org/10.35335/enrichment.v16i4.2540

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