Location and quality service to satisfaction student Akademi Pariwisata Medan Hotel School
##plugins.themes.academic_pro.article.main##
Abstrak
Medan Hotel School Tourism Academy is one of the campuses that creates human resources in the field of tourism. This supports the Government's program to advance and develop the tourism industry that had been asleep. The satisfaction of students studying at the Medan Hotel School Tourism Academy will make this service business increasingly have a long life. This study used the help of SPSS as a data processor before drawing conclusions, with 35 students in semesters 4 and 6. The purpose of this study is to see whether the location of the campus and the services that have been provided by lecturers and employees have provided satisfaction to students. The method used in this study is quantitative by distributing questionnaires to students. The results of the answers are measured on the lIkert scale. The results of the study obtained that student satisfaction was obtained from the location of the campus location that is easily accessible to the community and located in a place that is often traversed by public transportation. It can be seen that location affects student satisfaction by t count > T table (4,078>2,036) Service also affects student satisfaction, where bad or good service will certainly have a direct impact on student satisfaction. The result of this study is that the location of the Medan Hotel School Parwisata Academy campus affects student satisfaction. Likewise, service also affects student satisfaction which is shown t Calculate > t table 6.357 > 2.036. Tested with Test F which obtained the result F count > F table (118.303 >3.28). which means that the conclusion, location and service simultaneously affect student satisfaction.
##plugins.themes.academic_pro.article.details##
Referensi
Anthony. (2019). Pengaruh Lokasi, Fasilitas Wifi dan Perpustakaan Kampus terhadap Kepuasan Mahasiswa di Kampus 1 (satu) Universitas Kristen Krida Wacana (UKRIDA). Jurnal Ilmiah Manajemen Bisnis, 19(1).
Daga Rosnaini. (2019). Buku 1, Citra,Kualitas Produk dan Kepuasan Pelanggan (Issue May 2017).
Desrianto; Afridola, S. (2020). Pengaruh Lokasi Dan Pelayanan Terhadap Kepuasan Konsumen Pada Coffee Town Bakery Di Kota Batam Influence of Location and Service To Consumer Satisfaction in Coffee Town Bakery in Batam City. Emba, 8(1), 2020–2033.
Fitriyani, S., Murni, T., & Warsono, S. (2019). Pemilihan Lokasi Usaha Dan Pengaruhnya Terhadap Keberhasilan Usaha Jasa Berskala Mikro Dan Kecil. Managament Insight: Jurnal Ilmiah Manajemen, 13(1), 47–58. https://doi.org/10.33369/insight.13.1.47-58
Haeriah, Mustari, Muhammad hasan, Muhammad Ihsan Said, I. T. (2021). Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Pelanggan pada Usaha Warkop Sipadecengie Ma’rang Kabupaten Pangkep. SOCIETIES: Journal of Social Sciences and Humanities, 1(2), 37–41. https://doi.org/10.22437/jpe.v16i1.12082
Hanggita, A. T. (2018). Analisis Faktor Pemilihan Lokasi Usaha Jasa Pada Umkm Di Kecamatan Paciran. Manajemen Bisnis, 8(2), 167–176. https://doi.org/10.22219/jmb.v8i2.7069
Hapsari, H. D. H., Ningrum, N. R., Setiawan, D. A., & Utomo, C. W. (2023). Pengaruh Lokasi, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Art Samurai Koi Yogyakarta. UPY Business and Management Journal (UMBJ), 2(1), 36–45. https://doi.org/10.31316/ubmj.v2i1.4241
Isdarmanto. (2016). Dasar Dasar Kepariwisataan dan Pengelolaan Destinasi Pariwisata. In Perpus.Univpancasila.Ac.Id. Gerbang Media Aksara dan STiPrAm Yogyakarta. http://perpus.univpancasila.ac.id/repository/EBUPT190173.pdf
JS, S., & Andayani, N. R. (2019). Analisis Kepuasan Pelanggan Terhadap Kualitas Pelayanan Di Pt Ramajaya Copier. Journal of Applied Business Administration, 3(1), 119–131. https://doi.org/10.30871/jaba.v3i1.1291
Lena, E. M., Mursito, B., & Hartono, S. (2021). KEPUASAN PELANGGAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN PELAYANAN PADA OUTLET 3 SECOND SURAKARTA (Consumer Purchase Interest Assessed From The Atmosphere Store, Location, And Word Of Mouth Case Study On Solo Boutique). Jurnal Ekbis, 22(1), 55. https://doi.org/10.30736/je.v22i1.697
Made Darsana, I. (2022). Implementasi Tri Darma Perguruan Tinggi Dalam Menunjang Pengembangan Pariwisata Di Indonesia. Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, Dan Antropologi, 1(1), 15–22. https://doi.org/10.54443/siwayang.v1i1.49
Nurfalawati, & Nurdin, H. (2020). Pengaruh Lokasi Dan Persepsi Harga Terhadap Loyalitas Konsumen Pada Kedai Suhendar Coffe Kota Bima. Jurnal Ekonomi, Keuangan, Investasi Dan Syariah, 2(1), 82–89.
Pio, J; Mamuaya, N, C; Angmalisang, S. (2022). Harga Terhadap Kepuasan Konsumen Kedai Kopi Janji Jiwa Jilid 667 Tomohon. Jurnal Ilmiah MEA, 6(3), 2019–2030.
Prahesti, R. T., Ruliana, P., & Subarsa, K. Y. (2021). Kualitas Pelayanan Akademik Terhadap Citra Perguruan Tinggi. Jurnal Ilmu Sosial Dan Humaniora, 4(1), 234–244. https://jayapanguspress.penerbit.org/index.php/ganaya/article/view/1261
Riyadin. (2019). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat Keluarga Berencana di Kecamatan Pekalongan Kabupaten Lampung (Studi Kasus Pada Desa Pekalongan). Jurnal Simplex, 2(1), 41–50. http://fe.ummetro.ac.id/ejournal/index.php/JS/article/view/330
Setyawan, A., Rizkiana, C., & Widyakto, A. (2022). Analisis Pengaruh Persepsi Harga, Kualitas Layanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Study Pada Fotocopy Lancar Baru Semarang. Solusi, 20(3), 243. https://doi.org/10.26623/slsi.v20i3.5466
Setyawati, R. (2023). Pengaruh kualitas pelayanan terhadap tingkat kepuasan konsumen pada Cafe Just 4 Fun Balikpapan. Jurnal Ekonomi, Keuangan Dan Manajemen, 1(1), 57–63.
Siringo, Evi Kartini Ndururu, L. S. ringgo. (2021). PENGARUH PELAYANAN AKADEMIK TERHADAP TINGKAT KEPUASAN MAHASISWA PADA STMIK ITMI MEDAN. 34(1), 4–5.
Sutanto, T. W. (2019). Faktor-Faktor Yang Mempengaruhi Pemilihan Lokasi Terhadap Kesuksesan Usaha Dagang Di Kota Surabaya. Seminar Nasional Ilmu Terapan (SNITER), 1(1), 1–14.
Tambunan, S. M. (2022). the Effect of Academic and Non-Academic Services on Student Satisfaction of Akademi Pariwisata Medan Hotel School. Jurnal Ekonomi, 11(01), 587–595. http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/316%0Ahttps://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/download/316/291
Taupik Ismail, R. T. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kantor Indihome Gegerkalong Di Kota Bandung. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 5(3), 413–423.
Ugeng Budi Haryoko, H. R. (2019). PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA BENGKEL ABADI JAYA MOTOR BOGOR. FEASIBLE, 1(2), 147–159.
Yanny, A., & Afni, R. (2021). The Effect Of Tam On Satisfaction Of PPDB Registration. 12(1), 283–289.
Yanny, A., & Sianturi, R. D. (2022). Enrichment : Journal of Management The Effect of Price and Product Quality on Customer Satisfaction in UMKM Bakso Berkah Berjaya. 12(5).