Interaction of mental accounting, financial self-efficacy, and financial attitude on financial behavior


Wirawan Endro Dwi Radianto
Nieke Ayu Pramudita


The purpose of this study is to investigate how mental accounting, financial attitude, financial knowledge, and financial self-efficacy affect the financial behavior of university students that engaged in business startups. A total of 400 questionnaires were collected from startup business owners, predominantly aged under 25 and with less than 3 years of business experience. Hypotheses were tested using SMART-PLS. The results indicate that financial attitude and financial self-efficacy have an impact on financial behavior, while mental accounting influences financial self-efficacy and financial attitude, and financial behavior. Furthermore, financial knowledge influences financial attitude, although it does not directly affect financial attitude and mental accounting


How to Cite
Dwi Radianto, W. E., & Pramudita, N. A. (2024). Interaction of mental accounting, financial self-efficacy, and financial attitude on financial behavior. Enrichment : Journal of Management, 14(2), 156-167.


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