The influence of social media usage, destination personality, destination image and self congruity on behavioural intention to Visit Labuan Bajo
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Abstract
The tourism sector in Indonesia still has a low contribution to gross domestic income compared to other countries in ASEAN; therefore, the tourism sector in Indonesia has the potential to continue to be developed and, of course, can contribute more to the economy. This research analyses the influence of social media use, destination personality, destination image and self-congruity on behavioural intention to visit Labuan Bajo. This research was conducted on 173 respondents who had visited tourist attractions in Labuan Bajo. The method used is quantitative with the SEM-PLS analysis technique. The research results show that the use of social media, destination personality and self-congruity can influence behavioural intention to visit Labuan Bajo significantly and positively. However, destination image cannot significantly influence behavioural intention to visit.
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How to Cite
Atmaja, I. S., & Bernarto, I. (2024). The influence of social media usage, destination personality, destination image and self congruity on behavioural intention to Visit Labuan Bajo. Enrichment : Journal of Management, 14(2), 259-269. https://doi.org/10.35335/enrichment.v14i2.1895
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Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (2nd ed.).
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Rifai, A. (2021). Pengantar Metodologi Penelitian. In Antasari Press.
Sahir, S. H. (2022). Metodologi Penelitian. KBM Indonesia.
Silaban, P. H., Hutabarat, L., Silalahi, A. D. K., & Octoyuda, E. (2022). Does destination promotion on social media affect visit intention? Empirical study on Instagram. Jurnal Manajemen Dan Pemasaran Jasa, 15(2), 147–160. https://doi.org/10.25105/jmpj.v15i2.13516
Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32(2017), 54–70. https://doi.org/10.1016/j.jhtm.2017.04.003
Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114–127. https://doi.org/10.1016/j.tourman.2010.06.006
Yang, S., Isa, S. M., & Ramayah, T. (2020). A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention. SAGE Open, 10(4). https://doi.org/10.1177/2158244020983313
Yang, S., Isa, S., Wu, H., Ramayah, T., & Jermsittiparser, K. (2020). Examining the role of destination images, self-congruity and trip purpose in predicting post-travel intention: the case of Chinese tourists in New Zealand. Revista Argentina de Clinica Psicologica, 29(5), 1504–1517. https://doi.org/10.24205/03276716.2020.1148
Zhang, S., Kim, K., Yim, B. H., Hyun, B., & Chai, W. (2022a). Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability (Switzerland), 14(11). https://doi.org/10.3390/su14116528
Zhang, S., Kim, K., Yim, B. H., Hyun, B., & Chai, W. (2022b). Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability (Switzerland), 14(11). https://doi.org/10.3390/su14116528
Zulzilah, S., Prihantoro, E., & Wulandari, C. (2019). The influence of destination image, novelty seeking and information quality in social media: the case of media news company Indonesian tourism on Instagram. The 5th Conference on Communication, Culture and Media Studies, 3(1), 99–106.
Arifiansyah, R., Raja, D., & Saragih, U. (2020). The Role of social media And Destination Image on Visiting Decision : A Case Study in Taman Mini Indonesia Indah. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 12745–12763.
Chloridiany, A. (2021). Social Media Marketing Strategy of Indonesian Tourism in The Time of Pandemic. E-Journal of Tourism, 1. https://doi.org/10.24922/eot.v8i1.71445
Chu, C., & Luckanavanich, S. (2018). The Influence of Social Media Use and Travel Motivation on The Perceived Destination Image and Travel Intention to Taiwan of The Thai People. International Journal of Arts and Commerce, 7(3), 22–36.
Ervina, E., & Octaviany, V. (2022). The Role of Tourist Attitude Toward Destination Awareness, Destination Personality And Future Visit İntention. Asia Pacific Management and Business Application, 011(01), 1–18. https://doi.org/10.21776/ub.apmba.2022.011.01.1
Gomes, F. C., Antonio, F., Laot, P. A. M. E., & Gomes, E. E. C. (2023). The impact of social media marketing efforts on visit intention: a case study in Flodova Clinic, Dili, Timor Leste. Bali Medical Journal, 12(2), 2320–2329. https://doi.org/10.15562/bmj.v12i2.4570
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). In Sage (2nd ed.).
Haryana, A. (2020). Economic and Welfare Impacts of Indonesia’s Tourism Sector. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(3), 300–311. https://doi.org/10.36574/jpp.v4i3.127
Hasibuan, I. M., Mutthaqin, S., Erianto, R., & Harahap, I. (2023). Kontribusi Sektor Pariwisata Terhadap Perekonomian Nasional. Urnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 8(2), 1200–1217.
Ilieva, G. (2022). The Impact of Social Media on the Destination Image Formation and Tourist Behavior. JOURNAL OF THE UNION OF SCIENTISTS, 11(1), 2003–2005.
Kemenparekraf. (2021). Alasan Menparekraf Fokus Kembangkan 5 Destinasi Super Prioritas. Https://Kemenparekraf.Go.Id/. https://kemenparekraf.go.id/ragam-pariwisata/Alasan-Menparekraf-Fokus-Kembangkan-5-Destinasi-Super-Prioritas
Kurnia, D., Rahayu, A., & Hendrayati, H. (2022). The role of self-congruity in the relationship between destination brand personality and revisit intention. Jurnal Manajemen Dan Pemasaran Jasa, 15(2), 241–254. https://doi.org/10.25105/jmpj.v15i2.12519
Mustafa, P. S., Andif, H. G., Victoria, A., Ndaru, Masgumelar, N. K., Hanik, N. D. L., Maslacha, H., Ardiyanto, D., Hutama, H. A., Boru, M. J., Fachrozi, I., Rodriquez, E. I. S., Prasetyo, T. B., & Romadhana, S. (2020). Metodologi Penelitian Kuantitatif, Kualitatif, Dan Penelitian Tindakan Kelas Dalam Pendidikan Olahraga. Program Studi Pendidikan Olahraga Fakultas Ilmu Keolahragaaan Universitas Negeri Malang 2020, 53(9), 1689–1699.
Nguyen, V. H., Truong, T. X. D., Pham, H. T., Tran, D. T., & Nguyen, P. H. (2021). Travel Intention to Visit Tourism Destinations: A Perspective of Generation Z in Vietnam. Journal of Asian Finance, Economics and Business, 8(2), 1043–1053. https://doi.org/10.13106/jafeb.2021.vol8.no2.1043
Pujiastuti, E. E., Indarwanta, D., & Primanda, A. C. (2022). The Effect of Destination Personality on Behavior Intention and Self Congruity as Intervening Variables. 1(2), 179–192.
Pusparisa, Y. D. R. (2023). Pengaturan, demi Memasyhurkan Labuan Bajo - Kompas.id. Https://Www.Kompas.Id/. https://www.kompas.id/baca/ekonomi/2023/09/29/demi-memasyhurkan-labuan-bajo
Putri, U. A. I., & Yasri. (2020). The Effect of Social Media, Word of Mouth on the Destination Image and Its Impact on the Visit Decision to Tourism Destinations in City of Padang. 152, 686–695. https://doi.org/10.2991/aebmr.k.201126.076
Rainer, P. (2023). Kontribusi Pariwisata Indonesia Terhadap PDB Dibandingkan Negara Lain - GoodStats Data. Https://Data.Goodstats.Id/. https://data.goodstats.id/statistic/pierrerainer/kontribusi-pariwisata-indonesia-terhadap-pdb-dibandingkan-negara-lain-qC38F
Rifai, A. (2021). Pengantar Metodologi Penelitian. In Antasari Press.
Sahir, S. H. (2022). Metodologi Penelitian. KBM Indonesia.
Silaban, P. H., Hutabarat, L., Silalahi, A. D. K., & Octoyuda, E. (2022). Does destination promotion on social media affect visit intention? Empirical study on Instagram. Jurnal Manajemen Dan Pemasaran Jasa, 15(2), 147–160. https://doi.org/10.25105/jmpj.v15i2.13516
Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32(2017), 54–70. https://doi.org/10.1016/j.jhtm.2017.04.003
Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114–127. https://doi.org/10.1016/j.tourman.2010.06.006
Yang, S., Isa, S. M., & Ramayah, T. (2020). A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention. SAGE Open, 10(4). https://doi.org/10.1177/2158244020983313
Yang, S., Isa, S., Wu, H., Ramayah, T., & Jermsittiparser, K. (2020). Examining the role of destination images, self-congruity and trip purpose in predicting post-travel intention: the case of Chinese tourists in New Zealand. Revista Argentina de Clinica Psicologica, 29(5), 1504–1517. https://doi.org/10.24205/03276716.2020.1148
Zhang, S., Kim, K., Yim, B. H., Hyun, B., & Chai, W. (2022a). Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability (Switzerland), 14(11). https://doi.org/10.3390/su14116528
Zhang, S., Kim, K., Yim, B. H., Hyun, B., & Chai, W. (2022b). Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability (Switzerland), 14(11). https://doi.org/10.3390/su14116528
Zulzilah, S., Prihantoro, E., & Wulandari, C. (2019). The influence of destination image, novelty seeking and information quality in social media: the case of media news company Indonesian tourism on Instagram. The 5th Conference on Communication, Culture and Media Studies, 3(1), 99–106.