Factors Effecting Consumers Buying Interest toward Online Frozen Food during the Covid 19 Pandemic in Padang City

##plugins.themes.academic_pro.article.main##

Rona Fahreza
Syafrizal Syafrizal

Abstract

This research aimed to determine the effect of subjective norms, the effect of behavioral control, the effect of health conscious and the effect of perceived price on buying interest during the COVID-19 pandemic in the city of Padang. The population in this research were the consumers in Padang city. While the sampling method used was purposive sampling method, which 21 samples were multiplied by 5 so that the number of samples in this research was 105 respondents. Data analysis was carried out using the SmartPLS. The results showed that perceived price, health conscious and informational influence had a significant effect on buying interest.

##plugins.themes.academic_pro.article.details##

How to Cite
Fahreza, R., & Syafrizal, S. (2021). Factors Effecting Consumers Buying Interest toward Online Frozen Food during the Covid 19 Pandemic in Padang City. Enrichment : Journal of Management, 12(1), 744-750. Retrieved from https://enrichment.iocspublisher.org/index.php/enrichment/article/view/301

References

Afendi, N., Azizan, F., & Darami, A. (2014). Determinants of Halal Purchase Intention: Case in Perlis. International Journal of Business and Social Research, 4(5), 118–123. https://doi.org/10.18533/ijbsr.v4i5.495
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Barauskaite, D., Gineikiene, J., Auruskeviciene, V., Fennis, B. M., Yamaguchi, M., & Kondo, N. (2018). Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices. Appetite. https://doi.org/10.1016/j.appet.2018.08.015
Corinna, A. N., & Cahyono, E. F. (2020). Pola Perilaku Konsumsi Generasi Millenial Terhadap Produk Fashion Perspektif Monzer Kahf : Studi Kasus Mahasiswi Universitas Airlangga. Jurnal Ekonomi Syariah Teori Dan Terapan, 6(2), 319. https://doi.org/10.20473/vol6iss20192pp319-330
Fadilla, P. R., Setiawan, M., & Rohman, F. (2018). The Effect Of Attitude, Subjective Norm And Behavioral Control On Decision Repurchase Intention Via Intent. Management and Economics Journal, 3(2), 105–123.
Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A. (2018). A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains. Food Quality and Preference, 64(January), 160–166. https://doi.org/10.1016/j.foodqual.2017.09.012
Hair, J. F. J., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate Data Analysis (Eighth). Annabel Ainscow.
Ham, M., Jeger, M., & Ivković, A. F. (2015). The role of subjective norms in forming the intention to purchase green food. Economic Research-Ekonomska Istrazivanja , 28(1), 738–748. https://doi.org/ 10.1080/1331677 X.2015.1083875
Hong, H. (2006). Scale Development for Measuring Health Consciousness :
Karatu, V. M. H., & Mat, N. K. N. (2015). The Mediating effects of green trust and perceived behavioral control on the direct determinants of intention to purchase green products in Nigeria. Mediterranean Journal of Social Sciences, 6(4), 256–265. https://doi.org/10.5901/mjss.2015.v6n4p256
Kian, T. P., Boon, G. H., Fong, S. W. L., & Ai, Y. J. (2017). Factors that influence the consumer purchase intention in social media websites. International Journal of Supply Chain Management, 6(4), 208–214.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing. Prentice-Hall Inc.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Editi). Pearson Education.Inc.
Kutresnaningdian, F., & Albari, A. (2012). Peran Kesadaran Kesehatan Dan Perhatian Pada Keamanan Makanan Terhadap Sikap Dan Minat Konsumen Dalam Membeli Makanan Organik. Jurnal Ilmu Manajemen, 2(1), 287461.
Latip, M. S. A., Newaz, F. T., Ramasamy, R., Tumin, S. A., & Noh, I. (2020). How do food safety knowledge and trust affect individual’s green considerations during the covid-19 pandemic in malaysia? Malaysian Journal of Consumer and Family Economics, 24(October), 261–285.
Li, C. (2017). Effects of Brand Image , Perceived Price , Perceived Quality , and Perceived Value on the Purchase Intention towards Sports and Tourism Products of the 2016 Taichung International Travel Fair. The Journal of International Management Studies, 12(2), 97–107.
Ling, T. Y., Hoo, W. C., Ng, A. H. H., & Yew, L. K. (2019). Factor Affecting Purchase Intention of Health Supplement in Malaysia. INTI JOURNAL, 2019(June).
Lupiyoadi. (2013). Manajemen Pemasaran Jasa. Salemba Empat.
Mhlophe, B. (2016). Consumer Purchase Intentions towards Organic Food : Insights from South Consumer Purchase Intentions Towards Organic Food : Insights From South Africa. Business & Social Sciences Journal (BSSJ) Volume, February. https://doi.org/10.26831/BSSJ.2016.1.1.1-32
Prayitno, T. H. (2016). Review Article The Effect Of Price Perception And Convenience Online Shopping TowardS. International Journal of Recent Advances in Multidisciplinary Research, 03(12), 2086–2091.
Pu, B., Zhang, L., Tang, Z., & Qiu, Y. (2020). The Relationship between Health Consciousness and Home-Based Exercise in China during the COVID-19 Pandemic.
Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior. In Pearson Education (Issue 6). Pearson Education Limited.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business. John Wiley & Ons Ltd.
Zahid, W., & Dastane, O. (2016). Factors Affecting Purchase Intention of South East Asian ( SEA ) Young Adults towards Global Smartphone Brands. Asean Marketing Journal, 8(1), 66–84.
Website:
https://kulineria.id/explore/sejarah/frozen-food-makanan-praktis-yang-perlu diwaspadai
https://cfns.ugm.ac.id/2020/10/06/tantangan-dan-tren-makanan-di-indonesia-berubah