Analysis of SWOT Strategies Creativepreneurship Youtube Content Creator (Case Study of Harryware Channel Content)

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Yosi Nofita Sari
Muhammad Giatman
Yuliana

Abstract

Content competition is no longer restricted to the quality of items that emphasize each other's distinct benefits. As a result, a plan is required to increase the number of viewers. This "harryware" content provider is a company that works in the creative video sector on the YouTube platform, using the Adsense system to generate cash. The goal of this research is to build a creative strategy for video-based company growth based on the content of the Harryware YouTube channel. This study employed a qualitative research method using a descriptive case study methodology. SWOT analysis (Strength, Weakness, Opportunity, Threat) is a data analysis approach that identifies internal and external elements that create strengths and weaknesses, as well as opportunities and impediments to corporate success. The harryware youtube channel's SWOT analysis is a mechanism for defining and implementing a plan to achieve its objective and goals. The findings of this study show a substantial market potential opportunity, as seen by the proliferation of channels with comparable talks, which is relatively high, but also a significant threat, namely channel sinking from numerous new channels. Who arrive and viewers choose more popular entertainment material, posing a different danger to harryware channel video content.

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How to Cite
Sari, Y. N., Giatman, M., & Yuliana. (2022). Analysis of SWOT Strategies Creativepreneurship Youtube Content Creator (Case Study of Harryware Channel Content). Enrichment : Journal of Management, 12(2), 2089-2094. https://doi.org/10.35335/enrichment.v12i2.526

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