Digital feasibility of yaka photo & studio as an msmes in the non-urban creative industry
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Dec 30, 2025
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Abstract
This study evaluates the feasibility of Yaka Photo & Studio in Tenggarong Seberang District from market, technical, and financial perspectives. The research is important due to the rising demand for photography services in non-urban areas, where many businesses operate without proper feasibility assessments, creating risks of financial loss and missed opportunities. A descriptive mixed-method approach is applied. Market analysis identifies target consumers and potential demand; technical analysis reviews location, facilities, and operational readiness; and financial analysis uses Net Present Value (NPV), Internal Rate of Return (IRR), payback period, and break-even indicators. The results show a strong market outlook with high demand and low competition. Technically, the business benefits from a strategic location, adequate equipment, and experienced staff that support smooth operations. Financially, the business is feasible, evidenced by a positive NPV of IDR 141,464, an IRR of 10% exceeding the 8% discount rate, a 2.3-year payback period, and a BEP of 61%, which remains below the general feasibility threshold of around 70%. These findings enrich the literature on non-urban creative industries and highlight the relevance of digital marketing. Practically, the results offer guidance for local entrepreneurs in improving digital promotion and assessing financial feasibility for sustainable development
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How to Cite
Surahman, S., Idha Wibowo, R., Dwiyanti, S. A., Agriyanti, L. S., & Wardana, F. I. (2025). Digital feasibility of yaka photo & studio as an msmes in the non-urban creative industry. Enrichment : Journal of Management, 15(5), 521-532. https://doi.org/10.35335/enrichment.v15i5.2415
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Wisuda, I. K. P. (2019). Efektivitas pemasaran jasa photography melalui media sosial Instagram di Bali. Jurnal Manajemen Bisnis, 16(1), 169–184.
Al Sheikh, H. M. (2025). Shifting perspectives: exploring the intersection of traditional and digital photography in contemporary artistic practices. Visual Studies, 40(3), 596–607.
Aslam, A. P. (2023a). Application of business model canvas as a business strategy in creative economy businesses in the field of photography in Makassar City. Indonesian Journal of Business and Entrepreneurship Research, 1(2), 85–91.
Aslam, A. P. (2023b). Application of Business Model Canvas as a Business Strategy in Creative Economy Businesses in The Field of Photography in Makassar City. Indonesian Journal of Business and Entrepreneurship Research, 1(2), 85–91. https://doi.org/10.62794/ijober.v1i2.142
Charismana, D. S., Retnawati, H., & Dhewantoro, H. N. S. (2022). Motivasi Belajar Dan Prestasi Belajar Pada Mata Pelajaran Ppkn Di Indonesia: Kajian Analisis Meta. Bhineka Tunggal Ika: Kajian Teori Dan Praktik Pendidikan PKn, 9(2), 99–113. https://doi.org/10.36706/jbti.v9i2.18333
Data.go.id. (2024). Pelaku Ekonomi Kreatif di 17 Subsektor. In Data.go.id. https://data.go.id/dataset/pelaku-ekonomi-kreatif-di-17-subsektor4
Fauzi, A., Rukmayani, E., Estevani, G., Gumelarasati, N., & Fahrezi, M. K. (2024). Analisis Break Even Point (BEP) sebagai alat perencanaan laba. Jurnal Bisnis Dan Ekonomi, 2(1), 83–102.
Jalunggono, G., Atmaja, H. E., & Rakhmawati, A. (2022). Studi Kelayakan Finansial Rencana Pembangunan Gedung Kuliah Sidotopo Universitas Tidar Pada Tahun 2022. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 1335–1343.
Jannah, M., Faizah, A. N., Indraputri, A. J., Puspita, V. E., Hidayat, R., & Ikaningtyas, M. (2024). Pentingnya Analisis Swot dalam Suatu Perencanaan dan Pengembangan Bisnis. IJESPG Journal, 2(1), 9–17. http://ijespgjournal.org
Kemenparekraf. (2024). Nilai tambah ekonomi kreatif capai 55,65% dari target tahun 2024. https://kemenparekraf.go.id/berita/siaran-pres-nilai-tambah-ekonomi-kreatif-capai-5565-persen-dari-target-tahun-2024
Kusuma, M. A., Dewanti, C., & Soliha, S. A. (2022). Studi Kelayakan Bisnis Penyedia Layanan Fotografi dan Videografi Pada Muda Kreasi Digital Untuk Keberlangsungan Bisnis. Hubisintek, 2017, 3–8. https://ojs.udb.ac.id/index.php/HUBISINTEK/article/view/2748/2024
Mustofa, R. H., Pramudita, D. A., Atmono, D., Priyankara, R., Asmawan, M. C., Rahmattullah, M., Mudrikah, S., & Pamungkas, L. N. S. (2022). Exploring educational students acceptance of using movies as economics learning media: PLS-SEM analysis. International Review of Economics Education, 39, 100236.
Nugroho, F. A. R., & Margana, R. R. (2024). Analisis Kelayakan Investasi Pada Usaha Pertanian Sayur Menggunakan Metode NPV, IRR dan PP di Kampung Pojok Desa Jaya Mekar Kecamatan Padalarang Kabupaten Bandung Barat. JURNAL SYNTAX IMPERATIF: Jurnal Ilmu Sosial Dan Pendidikan, 5(4), 698–706.
Plano Clark, V. L. (2019). Meaningful integration within mixed methods studies: Identifying why, what, when, and how. Contemporary Educational Psychology, 57, 106–111. https://doi.org/10.1016/j.cedpsych.2019.01.007
Prasetyaningrum, P. T., Suryani, R., & Vicky, M. (2025). Implementation of a Web-Based Photography Service Booking System to Enhance Micro-Business Services. Journal of Sustainable Communities and Development, 3(1).
Saptiyono, A., Watie, E. D. S., & Febriana, K. A. (2021). Pelatihan Fotografi Produk Bagi UMKM Kelurahan Gebangsari. TEMATIK, 1(2).
Sari P., & H. R. (2021). Analisis Kelayakan Finansial Usaha Jasa. In Prosiding Seminar Nasional KSP2K II (Vol. 12, Issue April, pp. 368–378). UPP STIM YKPN. https://ejournal.unkhair.ac.id/index.php/ksppk/article/download/649/466
Satryawati, S., Wibowo, R. I., Kristian, E., Aristawidya, E., & Amanda, D. (2025). Role of Digital Transformation in Enhancing Sustainability and Feasibility of MSMEs: A Case Study of Dhea Rasa. Journal of Business Management and Economic Development, 3(01), 155–169. https://doi.org/10.59653/jbmed.v3i01.1266
Stelling, S., Syah, T. Y. R., Indrawati, R., & Dewanto, D. (2018). Role of payback period, ROI, and NPV for investment in clinical health business. International Advanced Research Journal in Science, Engineering and Technology, 5(7), 78–82.
Surahman, S., Hariyadi, S., Barus, B., Rif’ah, R., Sarlivia, S., Meidinata, R., & Kartina, D. (2023). Digital marketing strategy and implementation of multi-channels for traditional retail. Community Empowerment, 8(10), 1512–1517. https://doi.org/10.31603/ce.10434
Suwandi, S., Marni, S., Lambyombar, Y., & Yuliana, Y. (2024). Buku Referensi Studi Kelayakan Bisnis Industri Kreatif : Menggali Potensi dan Menghadapi Tantangan. In S. Suwandi (Ed.), Eureka Media Aksara. Eureka Media Aksara.
Syahputra, Jan Salean, F., Nurhayati, N., & Suyarsana, I. G. N. (2023). Studi Kelayakan Bisnis. In Infes Media (Vol. 4, Issue 1). http://www.joi.isoss.net/PDFs/Vol-7-no-2-2021/03_J_ISOSS_7_2.pdf
Ultavia, A. B., Jannati, P., & Malahati, F. (2023). Kualitatif : Memahami Karakteristik Penelitian Sebagai Metodologi, Jurnal Pendidikan Dasar, 11 (2), Desember 2023, hlm 344. Jurnal Pendidikan Dasar, 11(2), 2023.
Vasconcelos, E. L., & Barbosa, S. O. (2024). Journalistic Images: Contemporary Challenges for Visual Research in Digital Journalism. Social Sciences, 13(9), 459.
Winarto, B. A., Tryanasari, D., & Rahmawati, S. B. (2023). Penggunaan Media Gambar Dan Video Pembelajaran Interaktif Untuk Meningkatkan Pemahaman Soal Cerita Matematika Peserta Didik Kelas 3 SDN Simbatan 1 Bayu. Journal of Chemical Information and Modeling, 8(1), 2129–2140.
Wisuda, I. K. P. (2019). Efektivitas pemasaran jasa photography melalui media sosial Instagram di Bali. Jurnal Manajemen Bisnis, 16(1), 169–184.