The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop
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Abstract
Social media use penetrated the world of marketing, offering effectiveness and efficiency. TikTok, as one of the social media platforms, had the most users expanding into social commerce as TikTok Shop. The Originote was a well-known newcomer skincare brand in TikTok Shop. The research aimed to test and analyze the impact of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust at The Originote Indonesia. It was a quantitative research in causal associative type. Data was collected using an online questionnaire via Google Forms with a non-probability sampling method, namely the purposive sampling technique. The population was Indonesia TikTok users with the criteria of both females and males over 17 years old, who had watched content on Originote's official account and visited its TikTok Shop. The results showed that content marketing positively and significantly affected online purchase intention and online customer trust. Price promotion positively and significantly affected online purchase intention and online customer trust. Online customer trust as mediation was proven to positively and significantly affect the relationship between content marketing and online purchase intention, as well as the relationship between price promotion and online purchase intention.
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How to Cite
Vanessa, V., Heriyadi, H., Pebrianti, W., Barkah, B., & Fitriana, A. (2023). The influence of TikTok content marketing and price promotion on online purchase intention mediated by online customer trust on The Originote Indonesia at TikTok Shop. Enrichment : Journal of Management, 13(5), 2887-2899. https://doi.org/10.35335/enrichment.v13i5.1699
References
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Andon, S. N., & Annuar, S. N. S. (2023). The Adaptation of Social Media Marketing Activities In S-Commerce: TikTok Shop. Information Management and Business Review, 15(1), 176–183.
Athapaththu, J. C. D., & Kulathunga. (2018). Factors Affecting Online Purchase Intention: A Study Of Sri Lankan Online Customers. International Journal of Scientific & Technology Research, 7(9). Www.Ijstr.Org
Athapaththu, J. C., & Kulathunga, D. (2018). Factors Affecting Online Purchase Intention: Effects Of Technology And Social Commerce. International Business Research, 11(10), 111. Https://Doi.Org/10.5539/Ibr.V11n10p111
Ayodele, S., Endozo, A., & Ogbari, M. E. (2018). A Study on Factors Hindering Online Learning Acceptance in Developing Countries. Acm International Conference Proceeding Series, 254–258. Https://Doi.Org/10.1145/3290511.3290533
Azizah, N., & Prasetya, H. (2023). Price Promotion Trust and Product Quality Factors in Affecting Interest in Buying In Online Store. Enrichment: Journal Of Management, 13(1).
Büyükdağ, N., Soysal, A. N., & Ki̇tapci, O. (2020). The Effect of Specific Discount Pattern In Terms Of Price Promotions On Perceived Price Attractiveness And Purchase Intention: An Experimental Research. Journal Of Retailing and Consumer Services, 55. Https://Doi.Org/10.1016/J.Jretconser.2020.102112
Ceyhan, A. (2018). The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention. Emaj: Emerging Markets Journal, 9(1), 88–100. Https://Doi.Org/10.5195/Emaj.2018.134
Chan, S., & Asni, K. (2022). The Role of Sequence Mediation on The Influence of Live-Streaming Shopping Attribute on Purchase Intention. Jurnal Aplikasi Manajemen, 20(4). Https://Doi.Org/10.21776/Ub.Jam.2022.020.04.16
Dyajeng, S. W. P. (2021). Pengaruh Price Discount Terhadap Purchase Intention Pada Pembelian Online Selama Pandemi Covid-19 Di Indonesia: Peran Mediasi Trust. E-Proceeding of Management, 8(4), 3617–3625. Https://Ekonomi.Bisnis.Com/
Fauzi, A. A., & Sijabat, Y. P. (2023). Pengaruh Harga Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Tiktok Shop Di Kota Magelang. Bisnis Dan Ekonomi Kreatif, 2(1), 51–62.
Featherman, M. S., & Hajli, N. (2016). Self-Service Technologies And E-Services Risks In Social Commerce Era. Journal Of Business Ethics, 139(2), 251–269. Https://Doi.Org/10.1007/S10551-015-2614-4
Gu, L. (2023). Exploring The Influence of Video Forms on Consumer Behavior-Taking Unpacking Video as An Example. Highlights In Business, Economics and Management, 9, 406–411.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). Pls-Sem: Indeed A Silver Bullet. Journal Of Marketing Theory and Practice, 19(2), 139–152. Https://Doi.Org/10.2753/Mtp1069-6679190202
Halik, A., & Nugroho, M. (2022). The Role of Consumer Delight Moderating The Effect Of Content Marketing And Price Discount On Online Shopping Decision And Loyalty Of Generation Z. Media Ekonomi Dan Manajemen, 37, 35–54. Https://Doi.Org/10.24856/Mem.V37i1.2259
Hanaysha, J. R. (2021). Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. Business Perspectives and Research, 9(3), 446–461. Https://Doi.Org/10.1177/2278533721989839
Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, And Value: Framework, Fundamental Propositions, And Implications. Journal Of Interactive Marketing, 45, 27–41. Https://Doi.Org/10.1016/J.Intmar.2018.07.003
Indrawati, Putri Yones, P. C., & Muthaiyah, S. (2023). Ewom Via The Tiktok Application And Its Influence On The Purchase Intention Of Something Products. Asia Pacific Management Review, 28(2), 174–184. Https://Doi.Org/10.1016/J.Apmrv.2022.07.007
Iqbal, M. (2022, September 15). Tiktok Revenue and Usage Statistics (2022). Business Of Apps.
Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, And Purchase Intentions. In Frontiers in Psychology (Vol. 11). Frontiers Media S.A. Https://Doi.Org/10.3389/Fpsyg.2020.00890
Leong, L. Y., Hew, T. S., Ooi, K. B., & Chong, A. Y. L. (2020). Predicting The Antecedents of Trust in Social Commerce – A Hybrid Structural Equation Modeling with Neural Network Approach. Journal Of Business Research, 110, 24–40. Https://Doi.Org/10.1016/J.Jbusres.2019.11.056
Liew, Y. S., & Falahat, M. (2019). Factors Influencing Consumers’ Purchase Intention Towards Online Group Buying In Malaysia. In Int. J. Electronic Marketing and Retailing (Vol. 10, Issue 1).
Mahliza, F. (2020). Consumer Trust in Online Purchase Decision. Epra International Journal of Multidisciplinary Research (Ijmr)-Peer Reviewed Journal, 2. Https://Doi.Org/10.36713/Epra2013
Mauludiyyah, F. E., Nurhajati, & Wahono, B. (2023). Pengaruh Content Marketing, Harga, Dan Review Online Terhadap Keputusan Pembelian Produk Azarine Pada Shopee (Studi Kasus Mahasiswa Program Studi Manajemen Universitas Islam Malang Angkatan 2019. E-Jrm: Elektronik Jurnal Riset Manajemen, 12(02).
Meriana, I. S., & Irmawati. (2023). Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Minat Beli Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada Live Streaming Tik Tok. Universitas Muhammadiyah Surakarta. Https://Eprints.Ums.Ac.Id/113255/
Nasution, M. I., Fahmi, M., Jufrizen, Muslih, & Prayogi, M. A. (2020). The Quality of Small and Medium Enterprises Performance Using The Structural Equation Model-Part Least Square (Sem-Pls). Journal Of Physics: Conference Series, 1477(5). Https://Doi.Org/10.1088/1742-6596/1477/5/052052
Octaviana, A. (2023, May 29). Laris Manis Di Tiktok, The Originote Berhasil Raih Brand Choice Award 2023. Nova.
Ogilvie, F., Dan, A., Program, F. A., Management, B., Manajemen, S., Bisnis, F., & Ekonomi, D. (2022). Pengaruh Social Media Marketing Pada Facebook Terhadap Minat Beli Feel in Taste Di Kupang Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi. Agora, 10(1).
Pasek, W. G., & Kasih, S. L. N. (2021). Price Discount Framing: How It Can Increase The Purchase Intention? International Journal Of Social Science And Business, 5(1), 133–139.
Pebrianti, W., Arweni, A., & Awal, M. (2020). Digital Marketing, E-Wom, Brand Awareness Dan Keputusan Pembelian Kopi Milenial. Jurnal Ilmu Ekonomi & Sosial, 11(1), 48–56. Https://Doi.Org/10.35724/Jies.V11i1.2848
Pratama, R. W., & Sungkono, S. (2023). Pengaruh Strategi Content Marketing Terhadap Minat Beli Pada Mebel Sakinah Karawang. Jurnal Economina, 2(6), 1382–1391. Https://Doi.Org/10.55681/Economina.V2i6.611
Pratono, A. H. (2018). From Social Network To Firm Performance: The Mediating Effect Of Trust, Selling Capability And Pricing Capability. Management Research Review, 41(6), 680–700. Https://Doi.Org/10.1108/Mrr-03-2017-0080
Purba, R., Erlina, E., Umar, H., Muda, I., & Br Purba, R. (2020). Influence of Supply Chain Audit Quality on Audit Results Through The Auditor’s Ability In Detecting Corruption. Int. J Sup. Chain. Mgt, 9(3).
Purwanto, A., & Sudargini, Y. (2022). Partial Least Squares Structural Squation Modeling (Pls-Sem) Analysis For Social And Management Research : A Literature Review. Journal Of Industrial Engineering & Management Research, 2(4). Https://Doi.Org/10.7777/Jiemar.V2i4
Purwanto, Y., & Sahetapy, L. W. (2022). Pengaruh Content Marketing Dan Influence Endorser Terhadap Purchase Intention Pada Brand Skincare Somethinc. Agora, 10.
Rahayu, A., Saparudin, M., & Hurriyati, R. (2020). Factors Influencing Online Purchase Intention: The Mediating Role Of Customer Trust (A Study Among University Students In Jakarta). In 3rd Global Conference on Business, Management, And Entrepreneurship (Gcbme 2018). Atlantis Press, 1–4.
Ramadania, R., Ratnawati, R., Juniwati, J., Afifah, N., Heriyadi, H., & Darma, D. C. (2022). Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions. Virtual Economics, 5(1), 43–64. Https://Doi.Org/10.34021/Ve.2022.05.01(3)
Regina, R., Rini, E. S., & Sembiring, B. K. F. (2021). The Effect of Online Customer Review and Promotion Through E-Trust on The Purchase Decision Of Bukalapakin Medan City. International Journal of Research And Review, 8(8), 236–243. Https://Doi.Org/10.52403/Ijrr.20210833
Rizaty, A. M. (2023, May 19). Per April 2023, Pengguna Tiktok Indonesia Terbanyak Kedua Dunia. Dataindonesia.Id.
Sa’adah, A. N., Rosma, A., & Aulia, D. (2022). Persepsi Generasi Z Terhadap Fitur Tiktok Shop Pada Aplikasi Tiktok. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5).
Sekarlingga, B. C., & Hartono, A. (2023). Asian Journal of Management Entrepreneurship and Social Science Analysis of Factors That Influence Purchase Intentions for Skintific Products Using Tiktok Shop Indonesia with Online Trust as Mediator Variable. In Ajmesc (Vol. 03).
Seyyedamiri, N., & Tajrobehkar, L. (2021). Social Content Marketing, Social Media and Product Development Process Effectiveness In High-Tech Companies. International Journal of Emerging Markets, 16(1), 75–91. Https://Doi.Org/10.1108/Ijoem-06-2018-0323
Sihite, J., Harun, W. T., & Nugroho, A. (2014). The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand. International Research Journal of Business Studies.
Taiminen, K., & Ranaweera, C. (2019). Fostering Brand Engagement and Value-Laden Trusted B2b Relationships Through Digital Content Marketing: The Role of Brand’s Helpfulness. European Journal of Marketing, 53(9), 1759–1781. Https://Doi.Org/10.1108/Ejm-10-2017-0794
Umar, H., Purba, R., & Purba, R. B. (2018). The Influence of Internal Control and Competence of Human Resources on Village Fund Management and The Implications on The Quality of Village Financial Reports. International Journal of Civil Engineering and Technology (Ijciet, 9(7), 1523–1531.
Watajdid, I. N., Lathifah, A., Andini, S. D., & Fitroh. (2021). Systematic Literature Review: Peran Media Sosial Terhadap Perkembangan Digital Marketing. Jurnal Sains Pemasaran Indonesia, 20(2), 163–179.
Yosep, M. A., Mohamed, M., Yusliza, Y., Saputra, J., Muhammad, Z., & Talib Bon, A. (2021). Does Digital Marketing Platforms Affect Business Performance? A Mini-Review Approach. Proceedings of The International Conference on Industrial Engineering and Operations Management, 4372–4386.
Yu, J., & Li, J. (2023). The Influence of Content Marketing on Consumers’ Purchase Intention Based on Sor Theory. Journal Of Asia-Pacific and European Business, 3(01).
Zakawali, G. (2023, March 15). 10 Barang Terlaris Di Tiktok Shop, Bisa Jadi Ide Jualan! Store Sirclo.
Zara, A., & Muhamad, N. (2023, January 12). 10 Produk Skincare Yang Viral Di Tiktok Tahun 2023, Bikin Wajah Glowing! Tokopedia.
Anderson, K. E. (2020). Getting Acquainted with Social Networks and Apps: It Is Time to Talk About TikTok. Library Hi Tech News, 37(4), 7–12. Https://Doi.Org/10.1108/Lhtn-01-2020-0001
Andon, S. N., & Annuar, S. N. S. (2023). The Adaptation of Social Media Marketing Activities In S-Commerce: TikTok Shop. Information Management and Business Review, 15(1), 176–183.
Athapaththu, J. C. D., & Kulathunga. (2018). Factors Affecting Online Purchase Intention: A Study Of Sri Lankan Online Customers. International Journal of Scientific & Technology Research, 7(9). Www.Ijstr.Org
Athapaththu, J. C., & Kulathunga, D. (2018). Factors Affecting Online Purchase Intention: Effects Of Technology And Social Commerce. International Business Research, 11(10), 111. Https://Doi.Org/10.5539/Ibr.V11n10p111
Ayodele, S., Endozo, A., & Ogbari, M. E. (2018). A Study on Factors Hindering Online Learning Acceptance in Developing Countries. Acm International Conference Proceeding Series, 254–258. Https://Doi.Org/10.1145/3290511.3290533
Azizah, N., & Prasetya, H. (2023). Price Promotion Trust and Product Quality Factors in Affecting Interest in Buying In Online Store. Enrichment: Journal Of Management, 13(1).
Büyükdağ, N., Soysal, A. N., & Ki̇tapci, O. (2020). The Effect of Specific Discount Pattern In Terms Of Price Promotions On Perceived Price Attractiveness And Purchase Intention: An Experimental Research. Journal Of Retailing and Consumer Services, 55. Https://Doi.Org/10.1016/J.Jretconser.2020.102112
Ceyhan, A. (2018). The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention. Emaj: Emerging Markets Journal, 9(1), 88–100. Https://Doi.Org/10.5195/Emaj.2018.134
Chan, S., & Asni, K. (2022). The Role of Sequence Mediation on The Influence of Live-Streaming Shopping Attribute on Purchase Intention. Jurnal Aplikasi Manajemen, 20(4). Https://Doi.Org/10.21776/Ub.Jam.2022.020.04.16
Dyajeng, S. W. P. (2021). Pengaruh Price Discount Terhadap Purchase Intention Pada Pembelian Online Selama Pandemi Covid-19 Di Indonesia: Peran Mediasi Trust. E-Proceeding of Management, 8(4), 3617–3625. Https://Ekonomi.Bisnis.Com/
Fauzi, A. A., & Sijabat, Y. P. (2023). Pengaruh Harga Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Tiktok Shop Di Kota Magelang. Bisnis Dan Ekonomi Kreatif, 2(1), 51–62.
Featherman, M. S., & Hajli, N. (2016). Self-Service Technologies And E-Services Risks In Social Commerce Era. Journal Of Business Ethics, 139(2), 251–269. Https://Doi.Org/10.1007/S10551-015-2614-4
Gu, L. (2023). Exploring The Influence of Video Forms on Consumer Behavior-Taking Unpacking Video as An Example. Highlights In Business, Economics and Management, 9, 406–411.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). Pls-Sem: Indeed A Silver Bullet. Journal Of Marketing Theory and Practice, 19(2), 139–152. Https://Doi.Org/10.2753/Mtp1069-6679190202
Halik, A., & Nugroho, M. (2022). The Role of Consumer Delight Moderating The Effect Of Content Marketing And Price Discount On Online Shopping Decision And Loyalty Of Generation Z. Media Ekonomi Dan Manajemen, 37, 35–54. Https://Doi.Org/10.24856/Mem.V37i1.2259
Hanaysha, J. R. (2021). Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth. Business Perspectives and Research, 9(3), 446–461. Https://Doi.Org/10.1177/2278533721989839
Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, And Value: Framework, Fundamental Propositions, And Implications. Journal Of Interactive Marketing, 45, 27–41. Https://Doi.Org/10.1016/J.Intmar.2018.07.003
Indrawati, Putri Yones, P. C., & Muthaiyah, S. (2023). Ewom Via The Tiktok Application And Its Influence On The Purchase Intention Of Something Products. Asia Pacific Management Review, 28(2), 174–184. Https://Doi.Org/10.1016/J.Apmrv.2022.07.007
Iqbal, M. (2022, September 15). Tiktok Revenue and Usage Statistics (2022). Business Of Apps.
Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, And Purchase Intentions. In Frontiers in Psychology (Vol. 11). Frontiers Media S.A. Https://Doi.Org/10.3389/Fpsyg.2020.00890
Leong, L. Y., Hew, T. S., Ooi, K. B., & Chong, A. Y. L. (2020). Predicting The Antecedents of Trust in Social Commerce – A Hybrid Structural Equation Modeling with Neural Network Approach. Journal Of Business Research, 110, 24–40. Https://Doi.Org/10.1016/J.Jbusres.2019.11.056
Liew, Y. S., & Falahat, M. (2019). Factors Influencing Consumers’ Purchase Intention Towards Online Group Buying In Malaysia. In Int. J. Electronic Marketing and Retailing (Vol. 10, Issue 1).
Mahliza, F. (2020). Consumer Trust in Online Purchase Decision. Epra International Journal of Multidisciplinary Research (Ijmr)-Peer Reviewed Journal, 2. Https://Doi.Org/10.36713/Epra2013
Mauludiyyah, F. E., Nurhajati, & Wahono, B. (2023). Pengaruh Content Marketing, Harga, Dan Review Online Terhadap Keputusan Pembelian Produk Azarine Pada Shopee (Studi Kasus Mahasiswa Program Studi Manajemen Universitas Islam Malang Angkatan 2019. E-Jrm: Elektronik Jurnal Riset Manajemen, 12(02).
Meriana, I. S., & Irmawati. (2023). Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Minat Beli Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada Live Streaming Tik Tok. Universitas Muhammadiyah Surakarta. Https://Eprints.Ums.Ac.Id/113255/
Nasution, M. I., Fahmi, M., Jufrizen, Muslih, & Prayogi, M. A. (2020). The Quality of Small and Medium Enterprises Performance Using The Structural Equation Model-Part Least Square (Sem-Pls). Journal Of Physics: Conference Series, 1477(5). Https://Doi.Org/10.1088/1742-6596/1477/5/052052
Octaviana, A. (2023, May 29). Laris Manis Di Tiktok, The Originote Berhasil Raih Brand Choice Award 2023. Nova.
Ogilvie, F., Dan, A., Program, F. A., Management, B., Manajemen, S., Bisnis, F., & Ekonomi, D. (2022). Pengaruh Social Media Marketing Pada Facebook Terhadap Minat Beli Feel in Taste Di Kupang Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi. Agora, 10(1).
Pasek, W. G., & Kasih, S. L. N. (2021). Price Discount Framing: How It Can Increase The Purchase Intention? International Journal Of Social Science And Business, 5(1), 133–139.
Pebrianti, W., Arweni, A., & Awal, M. (2020). Digital Marketing, E-Wom, Brand Awareness Dan Keputusan Pembelian Kopi Milenial. Jurnal Ilmu Ekonomi & Sosial, 11(1), 48–56. Https://Doi.Org/10.35724/Jies.V11i1.2848
Pratama, R. W., & Sungkono, S. (2023). Pengaruh Strategi Content Marketing Terhadap Minat Beli Pada Mebel Sakinah Karawang. Jurnal Economina, 2(6), 1382–1391. Https://Doi.Org/10.55681/Economina.V2i6.611
Pratono, A. H. (2018). From Social Network To Firm Performance: The Mediating Effect Of Trust, Selling Capability And Pricing Capability. Management Research Review, 41(6), 680–700. Https://Doi.Org/10.1108/Mrr-03-2017-0080
Purba, R., Erlina, E., Umar, H., Muda, I., & Br Purba, R. (2020). Influence of Supply Chain Audit Quality on Audit Results Through The Auditor’s Ability In Detecting Corruption. Int. J Sup. Chain. Mgt, 9(3).
Purwanto, A., & Sudargini, Y. (2022). Partial Least Squares Structural Squation Modeling (Pls-Sem) Analysis For Social And Management Research : A Literature Review. Journal Of Industrial Engineering & Management Research, 2(4). Https://Doi.Org/10.7777/Jiemar.V2i4
Purwanto, Y., & Sahetapy, L. W. (2022). Pengaruh Content Marketing Dan Influence Endorser Terhadap Purchase Intention Pada Brand Skincare Somethinc. Agora, 10.
Rahayu, A., Saparudin, M., & Hurriyati, R. (2020). Factors Influencing Online Purchase Intention: The Mediating Role Of Customer Trust (A Study Among University Students In Jakarta). In 3rd Global Conference on Business, Management, And Entrepreneurship (Gcbme 2018). Atlantis Press, 1–4.
Ramadania, R., Ratnawati, R., Juniwati, J., Afifah, N., Heriyadi, H., & Darma, D. C. (2022). Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions. Virtual Economics, 5(1), 43–64. Https://Doi.Org/10.34021/Ve.2022.05.01(3)
Regina, R., Rini, E. S., & Sembiring, B. K. F. (2021). The Effect of Online Customer Review and Promotion Through E-Trust on The Purchase Decision Of Bukalapakin Medan City. International Journal of Research And Review, 8(8), 236–243. Https://Doi.Org/10.52403/Ijrr.20210833
Rizaty, A. M. (2023, May 19). Per April 2023, Pengguna Tiktok Indonesia Terbanyak Kedua Dunia. Dataindonesia.Id.
Sa’adah, A. N., Rosma, A., & Aulia, D. (2022). Persepsi Generasi Z Terhadap Fitur Tiktok Shop Pada Aplikasi Tiktok. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5).
Sekarlingga, B. C., & Hartono, A. (2023). Asian Journal of Management Entrepreneurship and Social Science Analysis of Factors That Influence Purchase Intentions for Skintific Products Using Tiktok Shop Indonesia with Online Trust as Mediator Variable. In Ajmesc (Vol. 03).
Seyyedamiri, N., & Tajrobehkar, L. (2021). Social Content Marketing, Social Media and Product Development Process Effectiveness In High-Tech Companies. International Journal of Emerging Markets, 16(1), 75–91. Https://Doi.Org/10.1108/Ijoem-06-2018-0323
Sihite, J., Harun, W. T., & Nugroho, A. (2014). The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand. International Research Journal of Business Studies.
Taiminen, K., & Ranaweera, C. (2019). Fostering Brand Engagement and Value-Laden Trusted B2b Relationships Through Digital Content Marketing: The Role of Brand’s Helpfulness. European Journal of Marketing, 53(9), 1759–1781. Https://Doi.Org/10.1108/Ejm-10-2017-0794
Umar, H., Purba, R., & Purba, R. B. (2018). The Influence of Internal Control and Competence of Human Resources on Village Fund Management and The Implications on The Quality of Village Financial Reports. International Journal of Civil Engineering and Technology (Ijciet, 9(7), 1523–1531.
Watajdid, I. N., Lathifah, A., Andini, S. D., & Fitroh. (2021). Systematic Literature Review: Peran Media Sosial Terhadap Perkembangan Digital Marketing. Jurnal Sains Pemasaran Indonesia, 20(2), 163–179.
Yosep, M. A., Mohamed, M., Yusliza, Y., Saputra, J., Muhammad, Z., & Talib Bon, A. (2021). Does Digital Marketing Platforms Affect Business Performance? A Mini-Review Approach. Proceedings of The International Conference on Industrial Engineering and Operations Management, 4372–4386.
Yu, J., & Li, J. (2023). The Influence of Content Marketing on Consumers’ Purchase Intention Based on Sor Theory. Journal Of Asia-Pacific and European Business, 3(01).
Zakawali, G. (2023, March 15). 10 Barang Terlaris Di Tiktok Shop, Bisa Jadi Ide Jualan! Store Sirclo.
Zara, A., & Muhamad, N. (2023, January 12). 10 Produk Skincare Yang Viral Di Tiktok Tahun 2023, Bikin Wajah Glowing! Tokopedia.