Business feasibility study analysis of spontan food & snack tenant at coffee shop samarinda seberang
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Dec 30, 2025
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Abstract
The culinary sector in Indonesia is growing rapidly, making the Food & Beverage (F&B) industry one of the most competitive fields in the creative economy. This study aims to assess the feasibility of Spontan Food & Snack, a micro business in Samarinda, using the Business Model Canvas (BMC) approach combined with financial analysis. The method used is a case study with a mixed approach through field observations, interviews, and financial data analysis during one year of operation. The feasibility of the business was analyzed using five main indicators, namely Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Break Even Point (BEP) in units, rupiah, and percentages. The results of the study show that this business is feasible with a positive NPV, an IRR exceeding the discount rate of 9%, and an efficient capital recovery period of four years. The break-even point is reached at sales of 536 units or Rp10,720,000 with a percentage of 41%. Thus, Spontan Food & Snack has good financial prospects and a competitive business model, while emphasizing the importance of integrating financial analysis and BMC in improving operational efficiency and strategic planning for the sustainable development of culinary MSME.
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How to Cite
Surahman, S., Rusliansyah, R., Nabilah, N., & Danugraha, W. (2025). Business feasibility study analysis of spontan food & snack tenant at coffee shop samarinda seberang . Enrichment : Journal of Management, 15(5), 544-555. https://doi.org/10.35335/enrichment.v15i5.2421
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Li, M., & Cai, L. (2021). Biochar and arbuscular mycorrhizal fungi play different roles in enabling maize to uptake phosphorus. Sustainability (Switzerland), 13(6), 1–15. https://doi.org/10.3390/su13063244
Liestiana, T. P., & Novianty, I. (2021). Perhitungan Break Even Point (BEP)dan Margin of Safety (MOS)Sebagai Alat Perencanaan Laba Pada UMKM Makroni NR Ciamis (The Calculation of Break Even Point (BEP) and Margin of Safety (MOS) as Profit Planning Tool in UMKM Makroni NR Ciamis). Indonesian Accounting Literacy Journal, 01(03), 549–562.
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Mangan, S. D. (2023). A Performance-Based Decision Support Workflow for Retrofitting Residential Buildings. Sustainability (Switzerland), 15(3), 1–17. https://doi.org/10.3390/su15032567
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Rinaldi, C., D’aguilar, M., & Egan, M. (2022). Understanding the Online Environment for the Delivery of Food, Alcohol and Tobacco: An Exploratory Analysis of ‘Dark Kitchens’ and Rapid Grocery Delivery Services. International Journal of Environmental Research and Public Health, 19(9). https://doi.org/10.3390/ijerph19095523
Ryńca, R., & Ziaeian, Y. (2021). Applying the goal programming in the management of the 7P marketing mix model at universities-case study. PLoS ONE, 16(11 November), 1–25. https://doi.org/10.1371/journal.pone.0260067
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Tandon, A., Kaur, P., Bhatt, Y., Mäntymäki, M., & Dhir, A. (2021). Why do people purchase from food delivery apps? A consumer value perspective. Journal of Retailing and Consumer Services, 63(June). https://doi.org/10.1016/j.jretconser.2021.102667
Tarantein, E. F., Sulasmono, B. S., & Iriani, A. (2019). Perencanaan Strategi Marketing Mix Dalam Meningkatkan Kuantitas Peserta Didik. Jurnal Manajemen Dan Supervisi Pendidikan, 3(3), 156–169. https://doi.org/10.17977/um025v3i32019p156
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Whitton, C., Wong, Y. H. M., Lau, J., Chua, X. H., Müller, A. M., Tan, C. S., van Dam, R. M., Müller-Riemenschneider, F., & Rebello, S. A. (2024). Ecological momentary assessment of digital food and beverage marketing exposure and impact in young adults: A feasibility study. Appetite, 197(January), 107338. https://doi.org/10.1016/j.appet.2024.107338
Wieloch, H. G. (2019). Project Net Present Value estimation under uncertainty. Central European Journal of Operations Research, 27(1), 179–197. https://doi.org/10.1007/s10100-017-0500-0
Wijayanti, N., & Hidayat, H. H. (2020). Model Business Canvas (BMC) as a Strategy for Strengtening Snack SME Competencies in Kebumen Regency, Central Java. Jurnal Agroindustri Halal, 6(2), 114–121.
Yin, W., & Ran, W. (2022). Supply Chain Diversification, Digital Transformation, and Supply Chain Resilience: Configuration Analysis Based on fsQCA. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137690
Zarouali, B., Brosius, A., Helberger, N., & Vreese, C. H. De. (2021). WhatsApp Marketing: A Study on WhatsApp Brand Communication and the Role of Trust in Self- Disclosure BRAHIM. International Journal of Communication, 15, 252–276. https://www.tnb.com.my/about-tnb/
Albornoz, V. A. C. De, Galera, A. L., & Millán, J. M. (2018). Is it correct to use the internal rate of return to evaluate the sustainability of investment decisions in Public private partnership projects? Sustainability (Switzerland), 10(12). https://doi.org/10.3390/su10124371
Amri, S., Risfandy, T., Saktiawan, B., & Dewi, T. R. (2025). Financial benefits from the millennial generation in choosing Islamic mortgages : Do digital marketing channels matter ? Journal of Digital Marketing and Halal Industry, 7(1), 49–70.
Armutcu, B., Tan, A., Amponsah, M., Parida, S., & Ramkissoon, H. (2023). Tourist behaviour: The role of digital marketing and social media. Acta Psychologica, 240(September). https://doi.org/10.1016/j.actpsy.2023.104025
Bansah, P. F., Gaffar, V., Disman, D., & Yuliawati, A. K. (2024). On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda. Image : Jurnal Riset Manajemen, 12(1), 45–58. https://doi.org/10.17509/image.2024.004
Chiu, T. P., Yang, D. J., & Ma, M. Y. (2023). The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers’ Sustainable Awareness. Sustainability (Switzerland), 15(17). https://doi.org/10.3390/su151713115
Counts, N. Z., Kuklinski, M. R., Wong, V., Feinberg, M. E., & Creedon, T. B. (2022). Comparison of Estimated Incentives for Preventing Postpartum Depression in Value-Based Payment Models Using the Net Present Value of Care vs Total Cost of Care. JAMA Network Open, 5(4), 1–11. https://doi.org/10.1001/jamanetworkopen.2022.9401
Dabija, D. C., & Băbut, R. (2019). Enhancing apparel store patronage through retailers’ attributes and sustainability. A generational approach. Sustainability (Switzerland), 11(17). https://doi.org/10.3390/su11174532
Dana, L. P., Crocco, E., Culasso, F., & Giacosa, E. (2023). Business plan competitions and nascent entrepreneurs: a systematic literature review and research agenda. In International Entrepreneurship and Management Journal (Vol. 19, Issue 2). Springer US. https://doi.org/10.1007/s11365-023-00838-5
Fourie, S., Goldman, M., & McCall, M. (2023). Designing for loyalty programme effectiveness in the financial services industry. Journal of Financial Services Marketing, 28(3), 502–525. https://doi.org/10.1057/s41264-022-00158-9
Gunawan, K. (2018). Peran Studi Kelayakan Bisnis Dalam Peningkatan UMKM (Studi Kasus UMKM di Kabupaten Kudus). 6(2), 101–115.
Jamaludin, A. (2020). Analysis of Break-Even Point in Cv.Bata Cikarang Indonesia. International Journal of Research -GRANTHAALAYAH, 7(9), 259–267. https://doi.org/10.29121/granthaalayah.v7.i9.2019.609
Jang, J. A., Kim, J. M., & Jung, H. (2024). Impact of Social Media Use on Segmentation of Dining out Behavior Among Younger Generations: A Case Study in South Korea. Foods, 13(24), 1–14. https://doi.org/10.3390/foods13244146
Keeble, M., Adams, J., & Burgoine, T. (2022). Investigating experiences of frequent online food delivery service use: a qualitative study in UK adults. BMC Public Health, 22(1), 1–14. https://doi.org/10.1186/s12889-022-13721-9
Khandelwal, K., Jakhar, T., & Tanisha, K. (2020). Segmentation, targeting, and positioning. Sports Marketing, May, 241–290. https://doi.org/10.4324/9781315794082-16
Kidd, B., Mackay, S., Swinburn, B., Lutteroth, C., & Vandevijvere, S. (2021). AdHealth: A feasibility study to measure digital food marketing to adolescents through Facebook. Public Health Nutrition, 24(2), 215–222. https://doi.org/10.1017/S1368980020001561
Kim, S. S., Lim, S., & Kim, S. (2021). Real-time analysis and predictability of the health functional food market using big data. Food Science and Biotechnology, 30(13), 1667–1674. https://doi.org/10.1007/s10068-021-00999-5
Kusumawardani, A., & Alamsyah, M. I. (2020). Analisis Perhitungan Bep (Break Even Point) Dan Margin of Safety Dalam Penentuan Harga Jual Pada Usaha Kecil Menengah. Jurnal Ilmu Keuangan Dan Perbankan (JIKA), 9(2), 117–130. https://doi.org/10.34010/jika.v9i2.2911
Lee, J., Daraba, A., Voidarou, C., Rozos, G., Enshasy, H. A. El, & Varzakas, T. (2021). Pareto ). The Case Study of Listeria monocytogenes and Correlation with Microbiological Criteria. Foods, 10, 2169.
Li, M., & Cai, L. (2021). Biochar and arbuscular mycorrhizal fungi play different roles in enabling maize to uptake phosphorus. Sustainability (Switzerland), 13(6), 1–15. https://doi.org/10.3390/su13063244
Liestiana, T. P., & Novianty, I. (2021). Perhitungan Break Even Point (BEP)dan Margin of Safety (MOS)Sebagai Alat Perencanaan Laba Pada UMKM Makroni NR Ciamis (The Calculation of Break Even Point (BEP) and Margin of Safety (MOS) as Profit Planning Tool in UMKM Makroni NR Ciamis). Indonesian Accounting Literacy Journal, 01(03), 549–562.
Lutfi, A., Alkelani, S. N., Al-Khasawneh, M. A., Alshira’h, A. F., Alshirah, M. H., Almaiah, M. A., Alrawad, M., Alsyouf, A., Saad, M., & Ibrahim, N. (2022). Influence of Digital Accounting System Usage on SMEs Performance: The Moderating Effect of COVID-19. Sustainability (Switzerland), 14(22), 1–23. https://doi.org/10.3390/su142215048
Mangan, S. D. (2023). A Performance-Based Decision Support Workflow for Retrofitting Residential Buildings. Sustainability (Switzerland), 15(3), 1–17. https://doi.org/10.3390/su15032567
OCBC, R. (2021). Apa itu Bisnis F&B? Pengertian dan Tips Memulainya. OCBC. https://www.ocbc.id/article/2021/12/23/fnb-adalah
Osterwalder, A., Pigneur, Y., Smith, A., & Movement, T. (2010). Business Model Generation.
Pariwisata, D. provinsi. (2023). Laporan Kinerja Dinas Pariwisata Provinsi Kalimantan Timur Tahun 2023. In Laporan Kinerja Instansi Pemerintahan.
Rinaldi, C., D’aguilar, M., & Egan, M. (2022). Understanding the Online Environment for the Delivery of Food, Alcohol and Tobacco: An Exploratory Analysis of ‘Dark Kitchens’ and Rapid Grocery Delivery Services. International Journal of Environmental Research and Public Health, 19(9). https://doi.org/10.3390/ijerph19095523
Ryńca, R., & Ziaeian, Y. (2021). Applying the goal programming in the management of the 7P marketing mix model at universities-case study. PLoS ONE, 16(11 November), 1–25. https://doi.org/10.1371/journal.pone.0260067
Statistik, B. P. (2024). Statistik Penyediaan Makanan dan Minuman 2023. Badan Pusat Statistik. https://www.bps.go.id/id/publication/2024/12/23/f2c7743c4712aaeaa4abf694/statistik-penyediaan-makanan-dan-minuman-2023.html
Surahman, Prapdopo, Hariyadi, S., Barus, B., Batoteng, H., Suramli, & Ningsih, A. (2025). Manajemen Retail Modern: Vol. d.
Tandon, A., Kaur, P., Bhatt, Y., Mäntymäki, M., & Dhir, A. (2021). Why do people purchase from food delivery apps? A consumer value perspective. Journal of Retailing and Consumer Services, 63(June). https://doi.org/10.1016/j.jretconser.2021.102667
Tarantein, E. F., Sulasmono, B. S., & Iriani, A. (2019). Perencanaan Strategi Marketing Mix Dalam Meningkatkan Kuantitas Peserta Didik. Jurnal Manajemen Dan Supervisi Pendidikan, 3(3), 156–169. https://doi.org/10.17977/um025v3i32019p156
Tebai, N., Yoga, T., & Nugroho, A. P. (2025). Feasibility Analysis of Tilapia Farming in the Maju Bersama Fisheries Group, Central Papua Province. Journal of Business Management and Economic Development, 3(01), 170–179. https://doi.org/10.59653/jbmed.v3i01.1286
Versino, F., Ortega, F., Monroy, Y., Rivero, S., Lopez, O. V., & Garcia, M. A. (2023). Sustainable and Bio-Based Food Packaging: A Review on Past and Current Design Innovations Florencia. Foods, 1–43.
Whitton, C., Wong, Y. H. M., Lau, J., Chua, X. H., Müller, A. M., Tan, C. S., van Dam, R. M., Müller-Riemenschneider, F., & Rebello, S. A. (2024). Ecological momentary assessment of digital food and beverage marketing exposure and impact in young adults: A feasibility study. Appetite, 197(January), 107338. https://doi.org/10.1016/j.appet.2024.107338
Wieloch, H. G. (2019). Project Net Present Value estimation under uncertainty. Central European Journal of Operations Research, 27(1), 179–197. https://doi.org/10.1007/s10100-017-0500-0
Wijayanti, N., & Hidayat, H. H. (2020). Model Business Canvas (BMC) as a Strategy for Strengtening Snack SME Competencies in Kebumen Regency, Central Java. Jurnal Agroindustri Halal, 6(2), 114–121.
Yin, W., & Ran, W. (2022). Supply Chain Diversification, Digital Transformation, and Supply Chain Resilience: Configuration Analysis Based on fsQCA. Sustainability (Switzerland), 14(13). https://doi.org/10.3390/su14137690
Zarouali, B., Brosius, A., Helberger, N., & Vreese, C. H. De. (2021). WhatsApp Marketing: A Study on WhatsApp Brand Communication and the Role of Trust in Self- Disclosure BRAHIM. International Journal of Communication, 15, 252–276. https://www.tnb.com.my/about-tnb/